Samsung 77 inch OLED 4K S90F Smart TV (2025) Vision AI, OLED HDR+ Bundle with CPS Exclusive 1-Year Protection & Deco Gear Complete Home Theater Beginner's Guidebook

Our fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds — whether you're streaming or gaming. Features: NQ4 AI Gen3 Processor Powered by 128 neural networks, our most powerful 4K AI processor leverages AI to deliver an mind-blowing 4K TV experience. No matter what you enjoy watching — movies, shows, or sports — get it all upscaled to brilliant 4K, even if the source content isn't high resolution, thanks to 4K AI Upscaling technology. Plus, get sound optimized to the content you're watching for a truly immersive viewing experience 4K AI Upscaling Pro Watch shows, movies, games and more in stunning detail. Our AI processor upscales your content to up to impressive 4K resolution using 128 AI neural networks. Enjoy incredibly sharp and smooth picture quality, no matter what you watch. OLED HDR+ Escape into your entertainment with bold, vivid picture that jumps off the screen like fireworks in the night sky or the hues of the setting sun during golden hour. OLED HDR+ delivers powerful brightness and deeper contrast, revealing nuanced detail in each scene. The NQ4 AI Gen2 processor analyzes each scene to boost brightness for dramatic highlights and realism. Selfilluminating pixels enable precise detail, allowing you to appreciate the tiniest nuances in each scene. In HDR10+ content, each scene is dynamically tone mapped for optimal contrast and enhanced HDR performance Motion Xcelerator 144Hz Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games. AI Motion Enhancer Pro Keep up with the all the fast-paced action of your favorite sport. The AI processor sharpens and smooths the motion of fastmoving balls and text by reducing blur and flickering. Whether it's a touchdown pass, a homerun, or the perfect drive in golf, the ball stays in clear view as it moves through the air. Stats, scores, and news glide across the screen with improved legibility Auto HDR Remastering Dynamic Range (HDR) even when watching Standard Dynamic Range (SDR) content. Auto HDR Remastering intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture using deep learning algorithms. SDR content is transformed by adjusting brightness, contrast, and color for HDR-like quality Object Tracking Sound Lite and Dolby Atmos Feel like you're in the middle of the action. Audio moves in sync with the objects on screen and comes from every corner of the TV. With Dolby Atmos and a virtual top channel, the sound envelops you, delivering room-filling, multidimensional audio that enhances every story Active Voice Amplifier Pro and Adaptive Sound Pro Catch every word and enjoy vivid, balanced audio in your content. Our AI processor identifies different sounds—like dialogue, background music or ambient noise—and optimizes them based on your room acoustics and the type of content you’re watching. Watch your shows and movies with AI-powered dynamic sound and crystal-clear dialogue. Endless Free Content / One UI Tizen AI Watch 2,700+ free channels, including over 400 premium Samsung TV Plus channels and free streaming apps on a userfriendly smart TV platform that you can personalize. Stay updated with live national and local news, sports, movies, music, kids' shows, K-content and reality TV—all for free. Plus, play your games, follow recipes or binge-watch shows from your favorite streaming services with just a few clicks. Get 7 years of automatic OS updates so your TV stays up to date AI Customization Mode The AI processor automatically detects the type of content you're watching and intelligently optimizes the picture so it's tailored perfectly to your tastes. Whether you like bold dynamic color in sports, or a moodier picture for movies, simply select your preferences during setup - then sit back and enjoy your favorite content just the way you like it